Vuori - About the company
Vuori is a series C company based in Encinitas (United States), founded in 2015 by Joe Kudla. It operates as an Online retailer of athletic clothing and activewear apparel for performance. Vuori has raised $1.27B in funding from investors like General Atlantic, Norwest and SoftBank Vision Fund, with a current valuation of $5.5B. The company has 631 active competitors, including 56 funded and 72 that have exited. Its top competitors include companies like Nike, Gymshark and PUMA.
Sectors and market segments that Vuori operate in
Vuori serves in the Consumer Goods, Retail market segments.The primary business model of Vuori are:Company Details
Online retailer of athletic clothing and activewear apparel for performance. It offers a variety of items, including short sleeve tees, joggers, sweatpants, shorts, pants, jackets, vests, hoodies, sweatshirts, and long sleeve tops. Accessories are also available. The company provides apparel for both men and women.
- Website
- vuoriclothing.com
- Social
- Email ID
- *****@vuoriclothing.com
- Phone Number
- +1 **********
- Registered Address
- Carlsbad,California
Key Metrics
Founded Year
2015
Location
Encinitas, United States
Stage
Series C
Total Funding
$1.27B in 4 rounds
Latest Funding Round
Post Money Valuation
$5.5B as on Nov 11, 2024
Investors
Ranked
9th among 631 active competitors
Employee Count
2,368 as on Mar 31, 2026
Legal entities associated with Vuori
Vuori is associated with 3 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
VUORI, INC. CIN: 463958662 , United States, Active | Dec 31, 1999 | - | 1764 (As on Dec 31, 2024) | - |
Vuori, Inc. CIN: 0001672741 , United States, Active | $1 - $1M (As on Apr 26, 2016) | - | - | |
VUORI, INC CIN: 5415477 , United States, Active | Oct 14, 2013 | - | 186 (As on Dec 31, 2021) | - |
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Vuori's funding and investors
Vuori has raised a total funding of $1.27B over 4 rounds. Its first funding round was on Apr 26, 2016. Its latest funding round was a PE round on Nov 08, 2024 for $825M. 2 investors participated in its latest round. Vuori has 5 institutional investors.
Here is the list of recent funding rounds of Vuori:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Nov 08, 2024 | $825M | PE | $5.5B | - | - | |
Oct 13, 2021 | $400M | Series C | $4B | - | - | |
Aug 15, 2019 | $45M | Series B | - | - | - |
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Vuori's founders and board of directors
Founder? Claim ProfileHere are the details of Vuori's key team members:
Vuori's Board of Directors
Vuori's board has 1 active member. Joseph Kudla is independent board member.Here is the list of Vuori's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Independent board member | - | Current | 9y 10m |
View details of Vuori's Founder profiles and Board Members
Vuori's employee count trend
Vuori has 2,368 employees as of Mar 26. Here is Vuori's employee count trend over the years:
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Vuori's Competitors and alternates
Top competitors of Vuori include Nike, Gymshark and PUMA. Here is the list of Top 10 competitors of Vuori, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Nike 1964, Beaverton (United States), Public | Provides athletic footwear, apparel, and sports equipment. | - | 78/100 | |
2nd | Gymshark 2012, Redditch (United Kingdom), Series A | Internet first brand of sportswear apparel for men and women | $261M | 73/100 | |
3rd | PUMA 1948, United States, Public | Retailer of clothing, shoes, and accessories for men, women, and kids | - | 72/100 | |
4th |  Rhone Apparel 2013, New York City (United States), Series D | Internet first brand offering performance sportswear apparel for men | $33M | 69/100 | |
5th | Under Armour 1996, Baltimore (United States), Public | Online retailer of athletic apparel, footwear, accessories, and sports equipment | - | 68/100 | |
6th | A brand offering premium sportswear and activewear for men and women. | $195M | 67/100 | ||
7th | Stio 2011, Wilson (United States), Series B | Online retailer of multiple sports apparel | $42.6M | 65/100 | |
8th | The North Face 1968, Uvalde (United States), Acquired | Internet first brand of sportswear apparel for men and women | - | 65/100 | |
9th |  Vuori 2015, Encinitas (United States), Series C | Online retailer of athletic clothing and activewear apparel for performance | $1.27B | 64/100 | |
10th | Reebok 1958, Canton (United States), Acquired | Athletic footwear and apparel brand that designs and manufactures products for various sports and lifestyle activities | - | - | 64/100 |
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Vuori's Investments and acquisitions
Vuori has made no investments or acquisitions yet.
News related to Vuori
Filter this listMedia has covered Vuori for a total of 13 events in the last 1 year, 8 of them have been about company updates and 4 about people movement.
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Jack Draper, Tennis' New Fashion Icon, Switches to Vuori from NikeMR Magazine•Aug 21, 2025•Vuori, Nike
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Vuori to Surpass 100-Store Milestone Sooner; Opens Aspen Location August 8SGB Media•Aug 11, 2025•Vuori
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Vuori Expands to Asia with New Stores and Expands E-commerce to 11 New CountriesThe Retail Bulletin•Jul 22, 2025•Vuori
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Vuori Expands Global Presence with New Stores in Seoul and BeijingFashion Network•Jul 22, 2025•Vuori
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