Reebok - About the company
Reebok is an acquired company based in Canton (United States), founded in 1958 by Joe Foster and Jeff Foster. It operates as an Athletic footwear and apparel brand that designs and manufactures products for various sports and lifestyle activities. The company has 588 active competitors, including 50 funded and 87 that have exited. Its top competitors include companies like Nike, Gymshark and PUMA.
Company Details
Athletic footwear and apparel brand that designs and manufactures products for various sports and lifestyle activities. It offers a range of iconic shoes, apparel, and gear for both men and women that focuses on empowering individuals to take control of their fitness and wellness journey. It is a brand for both casual and serious athletes alike.
- Website
- www.reebok.com/
- Social
- Email ID
- *****@reebok.com
Key Metrics
Founded Year
1958
Location
Canton, United States
Stage
Acquired
Ranked
9th among 588 active competitors
Investment & Acquisitions
Exit Details
Acquired by Authentic Games (Feb 22, 2021)
Legal entities associated with Reebok
Reebok is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
RILUK IPCO LIMITED CIN: 13637641 , United Kingdom, Active | Sep 21, 2021 | - | 12 (As on Dec 31, 2023) | |
AUTHENTIC BRANDS GROUP LLC CIN: 4789754 , United States, Active | Feb 17, 2010 | - | - | - |
Reebok's acquisition details
Reebok got acquired by Authentic Games on Feb 22, 2021 at an acquisition amount of $2.46B.
Click here to take a look at Reebok's acquisition in detail
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Reebok's funding and investors
Reebok is a funded company.
Reebok's founders and board of directors
Founder? Claim ProfileHere are the details of Reebok's key team members:
- Joe Foster: Founder of Reebok.
- Jeff Foster: Co-Founder of Reebok and founder of 2 other companies, Reebok and Reebok.
View details of Reebok's Founder profiles and Board Members
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Reebok's Competitors and alternates
Top competitors of Reebok include Nike, Gymshark and PUMA. Here is the list of Top 10 competitors of Reebok, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Nike 1964, Beaverton (United States), Public | Provides athletic footwear, apparel, and sports equipment. | - | 79/100 | |
2nd | Gymshark 2012, Redditch (United Kingdom), Series A | Internet first brand of sportswear apparel for men and women | $261M | 73/100 | |
3rd | PUMA 1948, United States, Public | Retailer of clothing, shoes, and accessories for men, women, and kids | - | 72/100 | |
4th | Under Armour 1996, Baltimore (United States), Public | Online retailer of athletic apparel, footwear, accessories, and sports equipment | - | 68/100 | |
5th | A brand offering premium sportswear and activewear for men and women. | $195M | 67/100 | ||
6th | Stio 2011, Wilson (United States), Series B | Online retailer of multiple sports apparel | $42.6M | 65/100 | |
7th | The North Face 1968, Uvalde (United States), Acquired | Internet first brand of sportswear apparel for men and women | - | 65/100 | |
8th |  Vuori 2015, Encinitas (United States), Series C | Online retailer of athletic clothing and activewear apparel for performance | $1.27B | 64/100 | |
9th | Reebok 1958, Canton (United States), Acquired | Athletic footwear and apparel brand that designs and manufactures products for various sports and lifestyle activities | - | - | 64/100 |
10th | Callaway Golf 1982, Carlsbad (United States), Public | Manufactures and sells golf accessories | - | 63/100 |
Get insights and benchmarks for competitors of 2M+ companies! Sign up today!Looking for more details on Reebok's competitors? Click here to see the top ones
Reebok's Investments and acquisitions
Reebok has a total of 1 investment in Handstand. Reebok has not made any acquisitions as of now.News related to Reebok
Filter this listMedia has covered Reebok for a total of 31 events in the last 1 year, 12 of them have been about company updates and 10 about partnerships.
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Reebok Partners with Wholesale Sports for Hockey Equipment RelaunchWebwire•Apr 09, 2026•WSI Sports, Reebok
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Jerai Fitness unveils Reebok-branded gym equipment in IndiaOdishaDiary•Mar 31, 2026•Jerai Fitness, Reebok
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Reebok Expands Football Roster with Signing of Elite European Defender Trevoh ChalobahBusiness News This Week•Mar 12, 2026•Reebok
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Reebok Launches New Budget Rush Smartwatch for $69.99Notebookcheck Publishing GmbH•Feb 18, 2026•Reebok
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New Reebok Stride Smartwatch Packs AMOLED, GPS, and Bluetooth Calling at $99Gizmochina•Feb 18, 2026•Reebok
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Davin Sons Retail Signs MoU with Global Sportswear Brands to Launch MBOsApparelResources•Feb 17, 2026•Davinsons Retail, Reebok
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Shaq Gave Up $40M Reebok Deal, Partnered With Walmart After Mom ConfrontationBenzinga•Dec 07, 2025•Reebok
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Vitalist and Reebok Launch New Smartwatch with VitalOSStockhouse Publishing•Dec 02, 2025•Vitalist, Reebok
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Ora sues Samsung, Zepp, Reebok, Noise, and other smart ring makers over patent infringements.Notebookcheck Publishing GmbH•Nov 20, 2025•Zepp Labs, Noise, Samsung, Reebok and 3 others
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