Yotpo - About the company
Yotpo is a series F company based in New York City (United States), founded in 2011 by Tomer Tagrin and Omri Cohen. It operates as a Cloud-based marketing platform for e-tailers. Yotpo has raised $436M in funding from investors like Bessemer Venture Partners, Shopify and Tiger Global Management, with a current valuation of $2.5B. The company has 1391 active competitors, including 107 funded and 46 that have exited. Its top competitors include companies like Reputation, Signal AI and Logically.
Sectors and market segments that Yotpo operate in
Yotpo serves in the Retail market segments.The primary business model of Yotpo is:Company Details
Yotpo is a cloud-based marketing platform for e-tailers. The company offers solutions for reviews & ratings, visual marketing, loyalty, referrals, SMS marketing, and more. It helps businesses by generating content and verified reviews from shoppers and sharing them across search engines and social networks. It allows shoppers to read and write social reviews, get automatic reminders to write reviews, etc. It also provides reports and analytics solutions giving online merchants actionable insight to improve merchandising strategy. It can be integrated with online platforms like Magento, Shopify, Facebook, etc.
- Website
- www.yotpo.com/
- Social
- Email ID
- *****@yotpo.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
2011
Location
New York City, United States
Stage
Series F
Total Funding
$436M in 10 rounds
Latest Funding Round
Post Money Valuation
$2.5B as on Sep 09, 2021
Investors
Ranked
1st among 1391 active competitors
Employee Count
794 as on Jun 30, 2026
Investment & Acquisitions
Similar Companies
Legal entities associated with Yotpo
Yotpo is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
YOTPO UK LIMITED CIN: 10495742 , United Kingdom, Active | Nov 23, 2016 | - | 11 (As on Dec 31, 2019) | |
Yotpo, Inc. CIN: 5358364 , United States, Active | Jun 26, 2013 | - | 11 (As on Dec 31, 2019) | - |
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Yotpo's funding and investors
Yotpo has raised a total funding of $436M over 10 rounds. Its first funding round was on Apr 18, 2011. Its latest funding round was a Series F round on Sep 09, 2021 for an undisclosed amount. 1 investor participated in its latest round. Yotpo has 33 institutional investors and 2 angel investors.
Here is the list of recent funding rounds of Yotpo:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 09, 2021 | Undisclosed | Series F | $2.5B | - | - | |
Feb 28, 2021 | $230M | Series F | $1.4B | - | ||
Aug 04, 2020 | $75M | Series E | - | - |
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Yotpo's founders and board of directors
Founder? Claim ProfileHere are the details of Yotpo's key team members:
- Tomer Tagrin: Co-Founder & CEO of Yotpo. They are also an angel investor in 2 startups.Contact Info: 1 email address
- Omri Cohen: Co-Founder & COO of Yotpo. They are also an angel investor in 1 startup.Contact Info: 1 email address
View details of Yotpo's Founder profiles and Board Members
Yotpo's employee count trend
Yotpo has 794 employees as of Jun 26. Here is Yotpo's employee count trend over the years:
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Yotpo's Competitors and alternates
Top competitors of Yotpo include Reputation, Signal AI and Logically. Here is the list of Top 10 competitors of Yotpo, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Yotpo 2011, New York City (United States), Series F | Cloud-based marketing platform for e-tailers | $436M | 76/100 | |
2nd |  Reputation 2006, San Ramon (United States), Series F | Cloud based reputation management platform for businesses | $269M | 73/100 | |
3rd | Signal AI 2013, London (United Kingdom), Series E | Provider of software analyzing media data for risk management insights | $268M | 72/100 | |
4th | Logically 2017, Brighouse (United Kingdom), Series A | AI-driven platform offering content verification solutions | $37M | 69/100 | |
5th |  Bango 1999, Cambridge (United Kingdom), Public | Provider of marketing solutions for e-commerce businesses | - | 68/100 | |
6th |  Checkstep 2020, London (United Kingdom), Seed | AI-powered content moderation platform that detects and actions harmful user-generated content online | $11.5M | 63/100 | |
7th | BirdEye 2012, Sunnyvale (United States), Series C | Provider of AI-powered platform for managing online presence and customer experience | $93M | 62/100 | |
8th | Eltropy 2014, Milpitas (United States), Series A | Platform offering reputation management software | $25M | 61/100 | |
9th |  Tracer 2012, Boise (United States), Series C | Provider of brand protection against counterfeiting, trademark infringement, and impersonation | $37M | 61/100 | |
10th | Provider of AI-powered platform for hospitality guest experience and direct bookings | $5M | 60/100 |
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Yotpo's Investments and acquisitions
Yotpo has made 1 investment in Uveye Technologies and acquired Swell.Reports related to Yotpo
Here is the latest report on Yotpo's sector:
News related to Yotpo
Filter this listMedia has covered Yotpo for a total of 2 events in the last 1 year, 1 of them has been about company updates and 1 about partnerships.
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Yotpo Automates 70% of Customer Support Tickets with Quack's AI PlatformBenzinga•Nov 12, 2025•Yotpo, Real Friends
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Boody partners with Yotpo to revamp The Lounge loyalty programRetail Technology Innovation Hub•Aug 25, 2025•Yotpo, Boody
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Sara Pereda departs Yotpo to lead partnerships at Rivo, a Shopify retention platformRetail Technology Innovation Hub•Jun 12, 2025•Yotpo, Rivo Commerce
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New Jersey-based auto dealer software startup UVeye raises USD 100 million in fundingVcbay News•May 12, 2023•Uveye Technologies, Hanaco Ventures, Tel Aviv Capital, DigitalOcean and 8 others
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Prescient AI raises $4.5M to help DTC brands advertise on a privacy-first internetRefresh Miami•Mar 15, 2023•Blumberg Capital, DoubleVerify, Yotpo, CEAS Investments and 2 others
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