Whatfix - About the company
Whatfix is a series E company based in San Jose (United States), founded in 2013 by Khadim Batti, Vara Kumar Namburu, Jawahar Prasad Jayaprakash, Khadim Batti and Raghav Malik. It operates as a Developer of a digital adoption platform providing in-application user guidance. Whatfix has raised $266M in funding from investors like Peak XV Partners, Helion Venture Partners and Warburg Pincus, with a current valuation of $*****. The company has 356 active competitors, including 53 funded and 24 that have exited. Its top competitors include companies like WalkMe, True Fit and BrainStorm.
Company Details
Developer of a digital adoption platform providing in-application user guidance. The platform offers tools for creating contextual guidance, analyzing user engagement, and replicating applications for training. It provides solutions for AI adoption, change acceleration, employee training, and user support. The platform supports workflow optimization and feature adoption across various industries.
- Website
- whatfix.com
- Social
- Email ID
- *****@whatfix.com
- Phone Number
- +1 **********
- Registered Address
- San Jose, California
Key Metrics
Founded Year
2013
Location
San Jose, United States
Stage
Series E
Total Funding
$266M in 10 rounds
Latest Funding Round
Post Money Valuation
$***** as on Sep 19, 2024
Investors
Ranked
1st among 356 active competitors
Annual Revenue
₹500 - ₹1,000 Cr as on Mar 31, 2025
Employee Count
1,107 as on May 31, 2026
Legal entities associated with Whatfix
Whatfix is associated with 4 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
WHATFIX PRIVATE LIMITED CIN: U72200KA2010PTC055487 , India, Active | Oct 14, 2010 | ₹500 - ₹1,000 Cr (As on Mar 31, 2025) | 696 (As on Feb 01, 2026) | |
Whatfix GmbH CIN: HRB125252 , Germany, Active | Jan 01, 2013 | - | 9 (As on Mar 31, 2024) | |
WHATFIX INC CIN: 611817053 , United States, Active | Dec 31, 1999 | - | 52 (As on Dec 31, 2024) | - |
WHATFIX LIMITED CIN: 11996971 , United Kingdom, Active | May 14, 2019 | - | 9 (As on Mar 31, 2025) |
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Whatfix's funding and investors
Whatfix has raised a total funding of $266M over 10 rounds. Its first funding round was on Oct 06, 2014. Its latest funding round was a Series E round on Sep 19, 2024 for $*****. 2 investors participated in its latest round. Whatfix has 21 institutional investors and 18 angel investors.
Here is the list of recent funding rounds of Whatfix:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Sep 19, 2024 | 6825097 | Series E | 8707689 | 6562959 | 7354581 | 7047191 |
Jun 08, 2021 | 7197768 | Series D | 9205828 | 7702644 | 8240726 | |
Feb 12, 2020 | 7435258 | Series C | 3024097 | 1814187 |
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Whatfix's founders and board of directors
Founder? Claim ProfileThe founders of Whatfix are Khadim Batti, Vara Kumar Namburu, Jawahar Prasad Jayaprakash, Khadim Batti and Raghav Malik. Khadim Batti and Khadim Batti are the CEOs of Whatfix.
Here are the details of Whatfix's key team members:
- Khadim Batti: Co-Founder & CEO of Whatfix and founder of 1 other company. They are also an angel investor in 15 startups.Contact Info: 1 email address and 2 phone numbers
- Vara Kumar Namburu: Co-Founder & Head of R&D of Whatfix. They are also an angel investor in 6 startups and serve on the board of 1 company.Contact Info: 1 email address and 1 phone number
- Jawahar Prasad Jayaprakash: Former Co-Founder of Whatfix. They serve on the board of 1 company.Contact Info: 1 phone number
- Khadim Batti: Co-Founder & CEO of Whatfix.
- Raghav Malik: Co-Founder of Whatfix.
Whatfix's Board of Directors
Whatfix's board has 4 active members. Vara Kumar Namburu, Shweta Bhatia and Tejeshwi Sharma are part of team and Narendra Rathi is independent board member.Here is the list of Whatfix's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 15y 9m | |
ifuotps | Team | - | Past | 5y 1m |
Investor | Eight Roads Ventures | Current | 7y 4m | |
ivgmpmx | Investor | tvinqdb | Past | 7y 6m |
cefweqd | Independent board member | - | Past | 5y 4m |
View details of Whatfix's Founder profiles and Board Members
Whatfix's employee count trend
Whatfix has 1,107 employees as of May 26. Here is Whatfix's employee count trend over the years:
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Whatfix's Competitors and alternates
Top competitors of Whatfix include WalkMe, True Fit and BrainStorm. Here is the list of Top 10 competitors of Whatfix, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st |  Whatfix 2013, San Jose (United States), Series E | Developer of a digital adoption platform providing in-application user guidance | $266M | 78/100 | |
2nd |  WalkMe 2011, San Francisco (United States), Acquired | Provider of digital adoption platform | $308M | 71/100 | |
3rd | True Fit 2009, Boston (United States), Series C | Provider of an AI sizing platform for apparel and footwear retailers | $148M | 63/100 | |
4th | BrainStorm 1995, American Fork (United States), Series A | Provider of software platforms for managing enterprise workforce behavior change | $16.4M | 60/100 | |
5th | Red Flag Alert 2004, Manchester (United Kingdom), Series A | Cloud based data management platform | $10.5M | 60/100 | |
6th |  Leanplum 2012, San Francisco (United States), Acquired | Mobile A/B testing, personalization & analytics platform | $172M | 59/100 | |
7th |  Spekit 2018, Denver (United States), Series B | Provider of digital adoption and enablement platform | $62.8M | 58/100 | |
8th | Skilljar 2013, Seattle (United States), Acquired | Cloud based customer onboarding and training platform | $53.1M | 58/100 | |
9th |  Aligned 2021, Boston (United States), Series B | Cloud based sales enablement tools and customer success management solutions for enterprises | $73.8M | 57/100 | |
10th | Platform offering sales acceleration for E‑commerce | $2M | 55/100 |
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Whatfix's Latest cap tables and shareholding
Founders own 7.33%, Funds (largest shareholder) own 75.10%, Angels own 1.45% and Other People own 8.49%. The net worth of Whatfix's founders is INR 501Cr as of Sep 19, 2024.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 7.33% | 501Cr | 2603872 | 6888173 | 7065421 | 9033707 |
7840323 | 7160932 | 9188157 | 5845533 | 4629923 | 1616581 | |
Fund | 75.10% | 5,130Cr | 1078477 | 4105911 | 2945627 | 6091660 |
4471597 | 5751997 | 8116755 | 9543015 | 2330193 | 6154026 | |
4941019 | 2007826 | 7229076 | 1304081 | 5329568 | 8638371 | |
5629694 | 5574461 | 5212659 | 5776143 | 1335717 | 8048483 | |
9639839 | 1278603 | 5313768 | 6709743 | 6560349 | 9265533 | |
3793 | 3894 | 1184 | 9745 | 1950 | 4613 | |
413 | 148 | 343 | 727 | 200 | 473 | |
Angel | 1.45% | 128Cr | 4 | 3 | 6 | 6 |
Other People | 8.49% | 49.3Cr | 7959152 | 2968411 | 4449737 | 1053483 |
ESOP Pool | 7.20% | 492Cr | 2930453 | 4444586 | 7972906 | 8137936 |
Other Investors | 0.37% | 25.4Cr | 0 | 0 | 0 | 0 |
Total | 99.94% | 6,330Cr | 8896445 | 6742592 | 7288265 | 2346446 |
To unlock detailed Cap Table of Whatfix Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Whatfix's Shareholding
Whatfix's Investments and acquisitions
Whatfix has made 1 investments in companies including Skillate. Whatfix has also acquired 3 companies including Leap and NittioLearn.Here is the list of investments & acquisitions:Filter this list
Filter this listDate of Investment/Acquisition | Type | Company Name | Founded Year | Location |
|---|---|---|---|---|
Apr 18, 2022 | Acquisition | 2017 | San Jose (United States) | |
Aug 10, 2021 | Acquisition | 2012 | Bengaluru (India) | |
Oct 30, 2019 | Acquisition | 2017 | Bengaluru (India) |
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Reports related to Whatfix
Here is the latest report on Whatfix's sector:
News related to Whatfix
Filter this listMedia has covered Whatfix for a total of 6 events in the last 1 year, 5 of them have been about company updates and 1 about people movement.
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Whatfix CEO says AI adoption gap costs enterprises $10.9 million annually.Moneycontrol•Apr 17, 2026•Whatfix
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Whatfix Lays Off 6% Staff As Company Refocuses Strategy Toward AI ExpansionBW Disrupt•Dec 09, 2025•Whatfix
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Angel Pre-Seed Funding: Rs 42.77 lakh for KSUM Startup Othor AINews Experts•Jul 04, 2025•Othor AI, Whatfix
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TR Capital Buys Stake in Three Firms from Eight Roads in $50M Secondary DealVCCircle•Jun 30, 2025•TR Capital, Eight Roads Ventures, Whatfix, Shadowfax and 1 other
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India’s Startup Funding Rebounds; Will the Recovery Last in 2025Fortune India•Mar 28, 2025•Mintifi, Premji Invest, Warburg Pincus, SoftBank Vision Fund and 11 others
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