When was Unified founded?

Unified was founded in 2011 and raised its 1st funding round within a year of its incorporation.

Where is Unified located?

Unified is headquartered in New York City, United States. It is registered at New York, New York.

How many employees does Unified have?

As of Apr 30, 2026, the latest employee count at Unified is 583.

Is Unified a funded company?

Unified is a funded company, having raised a total of $55.6M across 7 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2011.

When was the latest funding round of Unified?

Unified's latest funding was a $***** Series B round on Nov 14, 2016, with participation from 1 investor. Its primary sector is AdTech. In United States, the AdTech sector has seen $82.2M in funding in 2026 to date.

Where does Unified rank among its competitors?

Unified ranks 7th amongst 877 active competitors, of which 87 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was StackAdapt, which secured $235M in Feb, 2025.

Who are the top competitors of Unified?

Unified's top competitors include StackAdapt, Smartly.io and Quotient. Among them, StackAdapt secured the most recent funding round in February, 2025.

Unified - 2026 Company Profile, Team, Funding & Competitors

Unified is a series B company based in New York City (United States), founded in 2011 by Joshua Backer. It operates as a Provider of social media advertising services. Unified has raised $55.6M in funding from investors like Wellington Financial, iHeartMedia and Advance. The company has 877 active competitors, including 87 funded and 80 that have exited. Its top competitors include companies like StackAdapt, Smartly.io and Quotient.

Company Details

Provider of social media advertising services. It focuses on delivering operational excellence and insights across various digital platforms, including paid social, programmatic advertising, over-the-top (OTT) content, and digital audio.

Website: www.unified.com/
Social
Email ID: *****@unified.com
Registered Address: New York, New York

Key Metrics

Founded Year

2011

Location

New York City, United States

Stage

Series B

Total Funding

$55.6M in 7 rounds

Latest Funding Round

Series B, Nov 14, 2016, $*****

Investors

Wellington Financial & 8 more

Ranked

7^th among 877 active competitors

Employee Count

583 as on Apr 30, 2026

Investment & Acquisitions

awe.sm & 2 more

Similar Companies

StackAdapt & 1122 more

View Unified's full profile

Unified is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
UNIFIED ENTERPRISES CORP. CIN: 32083412232 , United States, Active	Feb 25, 2022	-	115 (As on Dec 31, 2020)	-
UNIFIED MEDIA CIN: 451161109 , United States, Active	Dec 31, 1999	-	115 (As on Dec 31, 2020)	-

Unified has raised a total funding of $55.6M over 7 rounds. Its first funding round was on 2011. Its latest funding round was a Series B round on Nov 14, 2016 for $*****. 1 investor participated in its latest round. Unified has 9 institutional investors.

Here is the list of recent funding rounds of Unified:

Filter this list

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Nov 14, 2016	5202152	Series B	1627057	7946605	5791710	9534414
Sep 10, 2015	2903224	Series B	6402023	7737228	7090516	Advance & 2 more
Sep 10, 2015	4794882	Conventional Debt	4455704	2119399	9090598	SVB

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View details of Unified's funding rounds and investors

The founders of Unified is Joshua Backer. Jason Beckerman is the CEO of Unified.

Here are the details of Unified's key team members:

Joshua Backer: Former Co-Founder & COO of Unified.
Jason Beckerman: CEO of Unified.

View details of Unified's Founder profiles and Board Members

Unified's employee count trend

Unified has 583 employees as of Apr 26. Here is Unified's employee count trend over the years:

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Top competitors of Unified include StackAdapt, Smartly.io and Quotient. Here is the list of Top 10 competitors of Unified, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	StackAdapt 2014, Toronto (Canada), Series B	Provider of an AI-powered platform for digital advertising campaign management	$537M	Ontario Teachers' Pension Plan, Plaza Ventures ... & 7 others	70/100
2nd	Smartly.io 2013, Helsinki (Finland), Acquired	Provider of an AI advertising platform for cross-channel campaign management	$22.8M	Highland Europe, Lifeline Ventures & 1 others	70/100
3rd	Quotient 1998, Cincinnati (United States), Acquired	Platform offering ad campaign management software	$250M	Marshall Wace, Triangle Peak Partners & 6 others	68/100
4th	Seedtag 2014, Madrid (Spain), Series C	Provider of artificial intelligence-driven contextual advertising solutions across digital channels	$299M	Oakley Capital, Advent International & 5 others	65/100
5th	Pixis 2018, New York City (United States), Series C	Provider of an AI-powered platform for advertising campaign optimization and creative generation	$209M	Premji Invest, Celesta Capital & 13 others	64/100
6th	ArabyAds 2013, Dubai (United Arab Emirates), Series A	Provider of advertising services	$36.5M	EquiTrust Life Insurance, Africinvest & 2 others	59/100
7th	Unified 2011, New York City (United States), Series B	Provider of social media advertising services	$55.6M	Advance, Advance Venture Partners & 7 others	59/100
8th	Mediaocean 2006, New York City (United States), Acquired	Advertising Technology Enabler	-	Kayne Anderson, Eterna Growth Partners & 7 others	58/100
9th	Omneky 2018, San Francisco (United States), Seed	Provider of AI-powered platform for ad creation, management, and optimization	$10M	Next Orbit Ventures, Hyphen Capital & 7 others	57/100
10th	Wask.co 2017, Istanbul (Turkey), Series A	Ad campaign management platform	$4.26M	TechOne Venture Capital, Logo Ventures & 7 others	57/100

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Unified has acquired 3 companies including awe.sm, PageLever and McTyre Trucking. Unified has not made any investments as of now.

Here is the list of its acquisitions:

Date of Investment/Acquisition	Type	Company Name	Founded Year	Location
May 01, 2014	Acquisition	awe.sm	2009	San Francisco (United States)
Jan 28, 2013	Acquisition	PageLever	2010	San Francisco (United States)
Aug 07, 2012	Acquisition	McTyre Trucking	1947	Orlando (United States)