Sirona - About the company
Sirona is an acquired company based in Delhi (India), founded in 2015 by Deep Bajaj and Mohit Bajaj. It operates as a Retailer of intimate, menstrual, and toilet hygiene products. Sirona has raised $6.34M in funding from investors like Stride Ventures, Primarc and Texport Industries, with last known valuation of $*****. The company has 118 active competitors, including 28 funded and 4 that have exited. Its top competitors include companies like Nua, Pee Safe and Avni Wellness.
Company Details
Retailer of intimate, menstrual, and toilet hygiene products. The company offers a range of products designed to address feminine hygiene and wellness needs. Its product line includes items for period care, intimate hygiene, hair removal, toilet hygiene, and personal safety. The company focuses on providing solutions for everyday problems related to feminine health and hygiene.
- Website
- thesirona.com
- Social
- Email ID
- *****@thesirona.com
- Phone Number
- +91 **********
- Registered Address
- 382 F/F, Village Ghitorni, New Delhi, Gadaipur, South West Delhi, New Delhi, Delhi, India, 110030
Key Metrics
Founded Year
2015
Location
Delhi, India
Stage
Acquired
Total Funding
$6.34M in 6 rounds
Latest Funding Round
Last Known Valuation
$***** as on Nov 27, 2025
Investors
Ranked
3rd among 118 active competitors
Annual Revenue
₹50 - ₹100 Cr as on Mar 31, 2025
Employee Count
156 as on Jul 31, 2026
Similar Companies
Exit Details
Acquired by The Good Glamm Group (Dec 21, 2021)
Legal entities associated with Sirona
Sirona is associated with 2 legal entities given below:
Legal Entity Name | Date of Incorporation | Revenue | Latest Employee Count | Documents |
|---|---|---|---|---|
SIRONA HYGIENE PRIVATE LIMITED CIN: U74999DL2015PTC282001 , India, Active | Jun 25, 2015 | ₹50 - ₹100 Cr (As on Mar 31, 2025) | - | |
SIRONA HYGIENE PRIVATE LIMITED CIN: 32075619109 , United States, Active | - | - | - |
Sirona's acquisition details
Sirona got acquired by The Good Glamm Group on Dec 21, 2021.
Click here to take a look at Sirona's acquisition in detail
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Sirona's funding and investors
Sirona has raised a total funding of $6.34M over 6 rounds. Its first funding round was on Mar 23, 2017. Its latest funding round was a Series B round on Nov 27, 2025 for $*****. 1 investor participated in its latest round. Sirona has 25 institutional investors and 60 angel investors.
Here is the list of recent funding rounds of Sirona:
Filter this list
Filter this listDate of Funding | Funding Amount | Round Name | Post-Money Valuation | Revenue Multiple | Lead Investors | Other Investors |
|---|---|---|---|---|---|---|
Nov 27, 2025 | 3207600 | Series B | 3850091 | 1591364 | 6387342 | 5031186 |
Feb 28, 2025 | 3102254 | Series B | 1568740 | 7399000 | 5767006 | 1153678 |
Mar 18, 2021 | 3589701 | Series A | 7750734 | 1340333 |
Access funding benchmarks and valuations. Sign up today!View details of Sirona's funding rounds and investors
Sirona's founders and board of directors
Founder? Claim ProfileThe founders of Sirona are Deep Bajaj and Mohit Bajaj.
Here are the details of Sirona's key team members:
- Deep Bajaj: Co-Founder of Sirona and founder of 4 other companies, including First Step Projects, PeeBuddy and First Step Digital. They are also an angel investor in 15 startups and serve on the board of 1 company.Contact Info: 2 email addresses and 1 phone number
- Mohit Bajaj: Co-Founder of Sirona and founder of 2 other companies, PeeBuddy and First Step Digital. They are also an angel investor in 10 startups and serve on the board of 1 company.Contact Info: 2 phone numbers
Sirona's Board of Directors
Sirona's board has 3 active members. Deep Bajaj and Mohit Bajaj are part of team and Shashi Chandra Bajaj is independent board member.Here is the list of Sirona's board of directors:
Name | Type | Representing | Status | Duration |
|---|---|---|---|---|
Team | - | Current | 11y 1m | |
Team | - | Current | 4y 7m | |
Independent board member | - | Current | 11y 1m |
View details of Sirona's Founder profiles and Board Members
Sirona's employee count trend
Sirona has 156 employees as of Jul 26. Here is Sirona's employee count trend over the years:
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Sirona's Competitors and alternates
Top competitors of Sirona include Nua, Pee Safe and Avni Wellness. Here is the list of Top 10 competitors of Sirona, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Provider of sanitary pads, period care, and skincare products | $22.4M | 74/100 | ||
2nd | Platform offering personal hygiene and wellness products | $16.5M | 73/100 | ||
3rd | Retailer of intimate, menstrual, and toilet hygiene products | $6.34M | 62/100 | ||
4th |  Avni Wellness 2021, Mumbai (India), Seed | Retailer of menstrual hygiene products and nutritional supplements for women | $791K | 59/100 | |
5th | Retailer of intimate wellness products including massagers lubricants and games | $4.64M | 57/100 | ||
6th | Online brand offering period care, body hygiene, intimate wellness and skincare | $8.13M | 55/100 | ||
7th | Internet-first brand of feminine care products | $704K | 55/100 | ||
8th | Internet-first brand offering personal hygiene products | $3.16M | 48/100 | ||
9th | Manufacturer of hygiene products | $3.44M | 46/100 | ||
10th |  That Sassy Thing 2021, Delhi (India), Seed | Retailer of intimate wellness products including massagers and personal lubricants | $816K | 46/100 |
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Sirona's Latest cap tables and shareholding
Founders (largest shareholder) own 33.13%, Funds own 23.10%, Enterprises own 0.00% and Angels own 0.00%. The net worth of Sirona's founders is INR 35Cr as of Nov 27, 2025.
Shareholders Name | Post Round Holding % | Net worth | Cumulative Investment | Realised Returns | Unrealised Returns | Return Multiple |
|---|---|---|---|---|---|---|
Founder | 33.13% | 35Cr | 2573194 | 5021072 | 7375186 | 8844828 |
3862811 | 2656330 | 5509029 | 8771875 | 4345006 | 4539299 | |
Fund | 23.10% | 27.3Cr | 3132876 | 5473160 | 7963904 | 2026113 |
0 | 0 | 0 | 0 | 0 | 0 | |
0 | 0 | 0 | 0 | 0 | 0 | |
0 | 0 | 0 | 0 | 0 | 0 | |
Enterprise | - | 0 | 0 | 0 | 0 | 0 |
Angel | - | 0 | 0 | 0 | 0 | 0 |
0 | 0 | 0 | 0 | 0 | 0 | |
0 | 0 | 0 | 0 | 0 | 0 | |
Other People | 34.75% | 36.7Cr | 9403400 | 6264727 | 4660860 | 1062456 |
ESOP Pool | 9.02% | 9.53Cr | 5926169 | 2723207 | 3942302 | 9435883 |
Total | 100.00% | 109Cr | 4288888 | 6854979 | 1071923 | 6388064 |
To unlock detailed Cap Table of Sirona Sign up today!Notes: The column Net Worth represents the net worth of investments made by that entity, as per the latest cap table.
DisclaimerView more details of Sirona's Shareholding
Sirona's Investments and acquisitions
Sirona has acquired 2 companies including Bleu and Impower Solutions. Sirona has not made any investments as of now.Reports related to Sirona
Here is the latest report on Sirona's sector:
News related to Sirona
Filter this listMedia has covered Sirona for a total of 3 events in the last 1 year, 2 of them have been about company updates.
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Sirona's revenue drops to Rs 77 Cr in FY25 amid ownership transitionEntrackr•Mar 06, 2026•The Good Glamm Group, Sirona
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M3M & Sirona Unveil India's First Menstrual Hygiene Vending Machines across 15 M3M Commercial SpacesBusiness Standard•Aug 27, 2025•Sirona, M3M India
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MyGlamm and Sirona Bring Beauty and Hygiene to The Burrah Project 2025Indian Retailer•Jan 07, 2025•MyGlamm, Sirona, The Good Glamm Group
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