Where is RockAuto located?

RockAuto is headquartered in Madison, United States. It is registered at Mārupes nov., Mārupe, Penkules iela 99 - 1.

How many employees does RockAuto have?

As of May 31, 2026, the latest employee count at RockAuto is 92.

Is RockAuto a funded company?

RockAuto is a funded company, having raised a total of $***** in its 1st and only funding round.

Where does RockAuto rank among its competitors?

RockAuto ranks 66th amongst 917 active competitors, of which 6 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was Carparts.com, which secured $35.7M in Sep, 2025.

Who are the top competitors of RockAuto?

RockAuto's top competitors include Bosch, Discount Tire and Carparts.com. Among them, Carparts.com secured the most recent funding round in September, 2025.

RockAuto - 2026 Company Profile, Team & Competitors

RockAuto is an unfunded company based in Madison (United States), founded in 1999 by Tom Taylo and Jim Taylor. It operates as an Online retailer of auto parts & accessories. RockAuto has not raised any funding yet. The company has 917 active competitors, including 6 funded and 53 that have exited. Its top competitors include companies like Bosch, Discount Tire and Carparts.com.

Company Details

RockAuto is an online retailer of auto parts & accessories. The company retails products across categories including belt drive, body parts, drivetrain, engine, electrical, ignition, interior, suspension, steering, wheel, etc. Users can search for their desired product based on the parts catalogue, vehicle make & model, or the part's number & make an order online.

Website: www.rockauto.com/
Social
Email ID: *****@rockauto.com.
Phone Number: +1 **********
Registered Address: Mārupes nov., Mārupe, Penkules iela 99 - 1

Key Metrics

Founded Year

1999

Location

Madison, United States

Stage

Unfunded

Ranked

66^th among 917 active competitors

Employee Count

92 as on May 31, 2026

Similar Companies

Bosch & 2435 more

View RockAuto's full profile

RockAuto is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
ROCK CARS CIN: 40203263854 , Latvia, Active	Oct 01, 2020	€1M - €10M (As on Dec 31, 2024)	6 (As on Dec 31, 2023)	-

RockAuto has not raised any funding rounds yet.

The founders of RockAuto are Tom Taylo and Jim Taylor.

Here are the details of RockAuto's key team members:

Tom Taylo: Co-Founder & President of RockAuto.
Jim Taylor: Co-Founder & President of RockAuto.

View details of RockAuto's Founder profiles and Board Members

RockAuto's employee count trend

RockAuto has 92 employees as of May 26. Here is RockAuto's employee count trend over the years:

Uncover RockAuto's growth story! Sign up today!

Access Tracxn on any website

Our Google Chrome extension lets you view company details while browsing their websites

Install Tracxn Extension

Top competitors of RockAuto include Bosch, Discount Tire and Carparts.com. Here is the list of Top 10 competitors of RockAuto, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Bosch 1886, Gerlingen (Germany), Public	Manufacturer of mobility solutions home appliances power tools and sensors	-	Bundesministerium fur Wirtschaft und Klimaschutz, OSTI ... & 5 others	77/100
2nd	Discount Tire 1997, Madison (United States), Unfunded	B2C marketplace for auto tyres	-	-	71/100
3rd	Carparts.com 1995, Orange (United States), Public	Online retailer of auto parts & accessories	$300K	Premium Auto Parts, CDH & 2 others	63/100
4th	Summit Racing 1968, Tallmadge (United States), Unfunded	Retailer of auto parts	-	-	57/100
5th	FCP Euro 1986, Milford (United States), Early Stage	Online retailer of automotive parts & accessories	$25M	JPMorgan Chase, Stonehenge Capital	53/100
6th	RevZilla 2007, Philadelphia (United States), Acquired	Online retailer of bike auto-parts	-	-	52/100
7th	Rockford 1973, Tempe (United States), Unfunded	Online retailer of auto accessories	-	-	51/100
8th	Lippert 1956, Elkhart (United States), Public	Supplier of components for RVs, boats, trucks, and buildings	-	-	49/100
9th	Rough Country 1996, Dyersburg (United States), Acquired	Online retailers of automotive parts	-	Churchill Asset Management, NewStar Financial ... & 4 others	49/100
10th	M&D Distributors 1943, Humble (United States), Acquired	Retailer of automotive parts	-	Gridiron Capital, Monroe Capital & 2 others	47/100
66th	RockAuto 1999, Madison (United States), Unfunded	Online retailer of auto parts & accessories	-	-	28/100