When was Proper Good founded?

Proper Good was founded in 2019 and raised its 1st funding round 1 year after it was founded.

Where is Proper Good located?

Proper Good is headquartered in Bozeman, United States. It is registered at 1807 W BEALL STREET, APT A, BOZEMAN, MT.

Who is the current CEO of Proper Good?

Christopher Jane of Proper Good.

How many employees does Proper Good have?

As of Dec 31, 2020, the latest employee count at Proper Good is 6.

Is Proper Good a funded company?

Proper Good is a funded company, having raised a total of $15.5M across 3 funding rounds to date. The company's 1st funding round was a $***** Conventional Debt round, raised on Dec 22, 2020.

When was the latest funding round of Proper Good?

Proper Good's latest funding was a $***** Seed round on Dec 12, 2024, with participation from 0 investor. Its primary sector is Food & Beverage Products. In United States, the Food & Beverage Products sector has seen $81.1M in funding in 2026 to date.

Where does Proper Good rank among its competitors?

Proper Good ranks 1st amongst 19 active competitors, of which 4 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Proper Good, which secured $3.5M in Dec, 2024.

Who are the top competitors of Proper Good?

Proper Good's top competitors include Fresh Express, Lucky Foods and A Dozen Cousins. Among them, Proper Good secured the most recent funding round in December, 2024.

Proper Good - 2026 Company Profile, Team, Funding & Competitors

Proper Good is a seed company based in Bozeman (United States), founded in 2019 by Jennifer Jane and Christopher Jane. It operates as an Internet first brand of soups. Proper Good has raised $15.5M in funding from The Artisan Group and YETI Capital. The company has 19 active competitors, including 4 funded and 4 that have exited. Its top competitors include companies like Fresh Express, Lucky Foods and A Dozen Cousins.

Company Details

The company offers various ingredient-based soups like red pepper & meatball, chicken noodles, spiced pumpkin, mushrooms, and more. It also offers keto-based, plant-based, gluten-free, and more. The company claims to offer free shipping over the purchase of a minimum amount.

Website: eatpropergood.com
Social
Email ID: *****@eatpropergood.com
Phone Number: +1 **********
Registered Address: 1807 W BEALL STREET, APT A, BOZEMAN, MT

Key Metrics

Founded Year

2019

Location

Bozeman, United States

Stage

Seed

Total Funding

$15.5M in 3 rounds

Latest Funding Round

Seed, Dec 12, 2024, $*****

Investors

The Artisan Group & 10 more

Ranked

1^st among 19 active competitors

Employee Count

6 as on Dec 31, 2020

Similar Companies

BOL Foods & 65 more

View Proper Good's full profile

Proper Good is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Proper Good, Inc. CIN: 0001797607 , United States, Active		$546K (As on Dec 31, 2020)	6 (As on Dec 31, 2020)	-

Proper Good has raised a total funding of $15.5M over 3 rounds. Its first funding round was on Dec 22, 2020. Proper Good has 11 institutional investors.

Here is the list of recent funding rounds of Proper Good:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Dec 12, 2024	7533989	Seed	5768382	6744180	4957557	9268540
Jul 06, 2022	2135891	Seed	4534878	6447069	9984077	3091275
Dec 22, 2020	9627489	Conventional Debt	8583388	4986413	5691797	6164539

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View details of Proper Good's funding rounds and investors

The founders of Proper Good are Jennifer Jane and Christopher Jane. Christopher Jane is the CEO of Proper Good.

Here are the details of Proper Good's key team members:

Jennifer Jane: Founder & CMO of Proper Good.
Contact Info: 1 email address
Christopher Jane: Founder & CEO of Proper Good.
Contact Info: 1 email address

View details of Proper Good's Founder profiles and Board Members

Proper Good's employee count trend

Proper Good has 6 employees as of Dec 20. Here is Proper Good's employee count trend over the years:

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Top competitors of Proper Good include Fresh Express, Lucky Foods and A Dozen Cousins. Here is the list of Top 10 competitors of Proper Good, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Proper Good 2019, Bozeman (United States), Seed	Internet first brand of soups	$15.5M	Gaingels, XRC Ventures & 9 others	45/100
2nd	Fresh Express 1989, Salinas (United States), Acquired	Fresh, ready-to-eat salads and innovative salad kits for healthy meals	-	-	44/100
3rd	Lucky Foods 1980, Beaverton (United States), Acquired	Asian-inspired foods crafted with wholesome ingredients, offering diverse Korean flavors	-	-	39/100
4th	A Dozen Cousins 2018, Berkeley (United States), Acquired	Internet-first offering brand of seasoned beans	-	RCV Frontline, Lever VC & 1 others	39/100
5th	Afia 2017, Austin (United States), Series A	Internet first brand of ready to eat meals	$3M	Embree Group, roya-capital.com & 3 others	38/100
6th	Positive 2016, Los Angeles (United States), Series A	Brand of plant-based frozen ready meals	$7.15M	Western Technology Investment, Gaingels & 20 others	37/100
7th	Smith Frozen Foods 1919, Athena (United States), Funding Raised	Manufacturer of frozen and canned food products for retail, food service, and industrial sectors	-	-	36/100
8th	Don Miguel 1908, Austin (United States), Acquired	Manufacturer of Mexican-inspired frozen convenience foods	-	TSG Consumer Partners	25/100
9th	Goodseed Burger 2009, Austin (United States), Deadpooled	Manufacturer and brand of vegan burger	-	GlassWall Syndicate, Stray Dog Capital & 2 others	24/100
10th	Greenbelly 2014, Newnan (United States), Unfunded	Adventure meals designed for outdoor enthusiasts, providing complete and convenient nutrition	-	-	23/100