When was Plum founded?

Plum was founded in 2013 and raised its 1st funding round 5 years after it was founded.

Where is Plum located?

Plum is headquartered in Thane, India. It is registered at 1st Floor Lodha i-Think Techno Campus A Wing Chirak Nagar, Thane, Thane, Maharashtra, India, 400607.

Who is the current CEO of Plum?

Shankar prasad Sethuram of Plum. They have also founded 2 companies and are an angel investors in 1 startup.

Which legal entities is Plum associated with?

Plum is associated with PUREPLAY SKIN SCIENCES (INDIA) PRIVATE LIMITED.

How many employees does Plum have?

As of Aug 31, 2025, Plum has 295 employees, reflecting a 3% year-over-year decline in headcount.

Is Plum a funded company?

Plum is a funded company, having raised a total of $51.7M across 3 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Nov 30, 2018.

How much is Plum worth?

The latest valuation of Plum is $***** as of Mar 23, 2022.

When was the latest funding round of Plum?

Plum's latest funding was a $***** Series C round on Mar 23, 2022, with participation from 4 investors. Its primary sector is Beauty Tech. In India, the Beauty Tech sector has seen $32.1M in funding in 2026 to date.

What is the annual revenue of Plum?

Annual revenue of Plum is ₹419Cr as on Mar 31, 2025.

Where does Plum rank among its competitors?

Plum ranks 10th amongst 790 active competitors, of which 49 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Innovist, which secured $5.7M in Apr, 2025.

Who are the top competitors of Plum?

Plum's top competitors include Pilgrim, MCaffeine and MyGlamm. Among them, Innovist secured the most recent funding round in April, 2025.

Plum - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Internet First brand of vegan skincare, haircare, body care, and fragrance products. The company offers a variety of items including face washes, serums, moisturizers, sunscreens, toners, and lip care. Body products include lotions, shower gels, oils, hand creams, and deodorants. The hair products offered include shampoos, conditioners, masks, and hair serums. Fragrances include perfumes, body mists, and deodorant roll-ons.

Website: plumgoodness.com
Social
Email ID: *****@plumgoodness.com
Phone Number: +91 **********
Part Of
Registered Address: 1st Floor Lodha i-Think Techno Campus A Wing Chirak Nagar, Thane, Thane, Maharashtra, India, 400607

Key Metrics

Founded Year

2013

Location

Thane, India

Stage

Series C

Total Funding

$51.7M in 3 rounds

Latest Funding Round

Series C, Mar 23, 2022, $*****

Post Money Valuation

$***** as on Mar 23, 2022

Investors

Unilever Ventures & 6 more

Ranked

10^th among 790 active competitors

Annual Revenue

₹419Cr as on Mar 31, 2025

Employee Count

295 as on Aug 31, 2025

Similar Companies

MCaffeine & 691 more

View Plum's full profile

Plum is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
PUREPLAY SKIN SCIENCES (INDIA) PRIVATE LIMITED CIN: U74120MH2013PTC248969 , India, Active	Oct 08, 2013	$49.5M (As on Mar 31, 2025)	283 (As on Mar 01, 2026)

Plum has raised a total funding of $51.7M over 3 rounds. Its first funding round was on Nov 30, 2018. Its latest funding round was a Series C round on Mar 23, 2022 for $*****. 4 investors participated in its latest round. Plum has 5 institutional investors and 2 angel investors.

Here is the list of recent funding rounds of Plum:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Mar 23, 2022	2679029	Series C	8563962	8527508	1351865	6418963
Jun 05, 2020	8299980	Series B	3975603	1844703	6553422	Trifecta Capital
Nov 30, 2018	1609437	Series A	4450543	2533151	Unilever Ventures	Shankar prasad Sethuram

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View details of Plum's funding rounds and investors

The founders of Plum are Shankar prasad Sethuram and Prasanya Chennapatnam. Shankar prasad Sethuram is the CEO of Plum.

Here are the details of Plum's key team members:

Shankar prasad Sethuram: Co-Founder & CEO of Plum and founder of 2 other companies, Phy and Pureplay Skin Sciences. They are also an angel investor in 1 startup and serve on the board of 1 company.
Contact Info: 3 email addresses and 1 phone number
Prasanya Chennapatnam: Co-Founder of Plum and founder of 2 other companies, Phy and Pureplay Skin Sciences. They serve on the board of 1 company.
Contact Info: 1 phone number

Plum's Board of Directors

Plum's board has 5 active members. Shankar prasad Sethuram, Prasanya Chennapatnam and Pawan Chaturvedi are part of team and Sameer Mohan Shroff and Abhay Kumar Pandey are independent board members.

Here is the list of Plum's board of directors:

Name	Type	Representing	Status	Duration
Shankar prasad Sethuram	Team	-	Current	12y 7m
Prasanya Chennapatnam	Team	-	Current	12y 7m
Pawan Chaturvedi	Investor	-	Current	7y 3m
Sameer Mohan Shroff	Independent board member	-	Current	5y 5m
rnegwqy	Independent board member	-	Current	8y 1m

View details of Plum's Founder profiles and Board Members

Plum's employee count trend

Plum has 295 employees as of Aug 25. The total employee count is 4.0% lower than what it was in Aug 24. Here is Plum's employee count trend over the years:

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Top competitors of Plum include Pilgrim, MCaffeine and MyGlamm. Here is the list of Top 10 competitors of Plum, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Pilgrim 2019, Mumbai (India), Series B	Online brand offering multi-category natural beauty care products	$50M	Fireside Ventures, Rukam Capital & 51 others	76/100
2nd	MCaffeine 2015, Mumbai (India), Series C	Online retailer of caffeinated skin and hair care products	$50.6M	Amicus Capital Partners, RPSG Capital Ventures ... & 100 others	73/100
3rd	MyGlamm 2015, Mumbai (India), Unfunded	Platform for beauty and personal care products	-	-	72/100
4th	Mamaearth 2016, Gurugram (India), Public	Online brand offering toxin-free beauty products	$89.3M	Stellaris, Peak XV Partners & 13 others	72/100
5th	Nat Habit 2018, Gurugram (India), Series B	Online platform offering beauty and skincare products	$17M	Nat Habit Angel Investors Trust, Fireside Ventures ... & 25 others	70/100
6th	Clensta 2016, Delhi (India), Series B	Provider of D2C personal care brand powered by science and nature	$12.8M	Indian Angel Network Fund, Vrindavan Finvest ... & 94 others	70/100
7th	The Good Glamm Group 2015, Delhi (India), Deadpooled	Brand of beauty and personal care products	$352M	L'Occitane, Naspers & 62 others	67/100
8th	Innovist 2019, Gurugram (India), Series B	Platform offering multi-category beauty and skincare products	$19.2M	Point72 Ventures, ICICI Venture & 50 others	67/100
9th	Be Bodywise 2021, Mumbai (India), Funding Raised	Online brand offering multi-category beauty, health, and wellness products	-	Soonicorn Capital	65/100
10th	Plum 2013, Thane (India), Series C	Internet first brand of vegan skincare, haircare, body care, and fragrance products	$51.7M	Faering Capital, A91 Partners & 5 others	65/100