When was Phab founded?

Phab was founded in 2018 and raised its 1st funding round 7 years after it was founded.

Where is Phab located?

Phab is headquartered in Mumbai, India. It is registered at 1201-1204 (12TH FLOOR) & 1301-1302 (13TH ELANZA VERTEX, Ahmedabad, BODAKDEV, Gujarat, India, 380054.

Which legal entities is Phab associated with?

Phab is associated with SIMPL INNOVATIVE BRANDS PRIVATE LIMITED.

How many employees does Phab have?

As of Aug 31, 2025, Phab has 105 employees, reflecting a 150% year-over-year growth in headcount.

Is Phab a funded company?

Phab is a funded company, having raised a total of $6.13M across 2 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Apr 25, 2025.

How much is Phab worth?

The latest valuation of Phab is ₹***** as of May 22, 2025.

When was the latest funding round of Phab?

Phab's latest funding was a $***** Seed round on Jun 03, 2026, with participation from 2 investors. Its primary sector is Traditional Nutraceuticals. Globally, the Traditional Nutraceuticals sector has seen $33M in funding in 2026 to date.

What is the annual revenue of Phab?

Annual revenue of Phab is ₹5.15Cr as on Mar 31, 2024.

Where does Phab rank among its competitors?

Phab ranks 2nd amongst 88 active competitors, of which 7 are funded. It stands 1st in terms of total funding among its competitors. The most recent competitor to raise funding was Phab, which secured $4M in Jun, 2026.

Who are the top competitors of Phab?

Phab's top competitors include Zydus Wellness, TruNativ and Hexagon Nutrition. Among them, Phab secured the most recent funding round in June, 2026.

Phab - 2026 Company Profile, Team, Funding, Competitors & Financials

Company Details

Website: www.getphab.com/password
Email ID: *****@getphab.com
Phone Number: +91 **********
Registered Address: 1201-1204 (12TH FLOOR) & 1301-1302 (13TH ELANZA VERTEX, Ahmedabad, BODAKDEV, Gujarat, India, 380054

Key Metrics

Founded Year

2018

Location

Mumbai, India

Stage

Seed

Total Funding

$6.13M in 2 rounds

Latest Funding Round

Seed, Jun 03, 2026, $*****

Post Money Valuation

₹***** as on May 22, 2025

Investors

OTP Ventures & 12 more

Ranked

2^nd among 88 active competitors

Annual Revenue

₹5.15Cr as on Mar 31, 2024

Employee Count

105 as on Aug 31, 2025

Similar Companies

Kind & 1447 more

View Phab's full profile

Phab is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
SIMPL INNOVATIVE BRANDS PRIVATE LIMITED CIN: U55209GJ2018PTC103465 , India, Active	Jul 30, 2018	$622K (As on Mar 31, 2024)	105 (As on Aug 31, 2025)

Phab has raised a total funding of $6.13M over 2 rounds. Its first funding round was on Apr 25, 2025. Its latest funding round was a Seed round on Jun 03, 2026 for $*****. 2 investors participated in its latest round. Phab has 9 institutional investors and 4 angel investors.

Here is the list of recent funding rounds of Phab:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jun 03, 2026	7997197	Seed	1167808	9057313	8281717	8899886
Apr 25, 2025	2345638	Seed	8051943	2181613	OTP Ventures & 1 more	Capri Loans & 6 more

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View details of Phab's funding rounds and investors

The founders of Phab are Ankit Chona, Pradeep Satishchandra Chona and Gayatri Chona.

Here are the details of Phab's key team members:

Ankit Chona: Co-Founder & Managing Director of Phab and founder of 2 other companies, HRPL Restaurants and Simpl Innovative Brands. They are also an angel investor in 1 startup and serve on the board of 1 company.
Contact Info: 2 email addresses and 2 phone numbers
Pradeep Satishchandra Chona: Co-Founder of Phab. They serve on the board of 1 company.
Contact Info: 1 phone number
Gayatri Chona: Co-Founder of Phab and founder of 1 other company.
Contact Info: 1 email address and 1 phone number

Phab's Board of Directors

Phab's board has 3 active members. Ankit Chona and Pradeep Satishchandra Chona are part of team and Biseswar Debabrata Mukherjee is independent board member.

Here is the list of Phab's board of directors:

Name	Type	Representing	Status	Duration
Pradeep Satishchandra Chona	Team	-	Current	7y 10m
saoigoi	Team	-	Past	7y 2m
cmecp{b	Independent board member	-	Past	8y 2m

View details of Phab's Founder profiles and Board Members

Phab's employee count trend

Phab has 105 employees as of Aug 25. The total employee count is 150.0% more than what it was in Aug 24. Here is Phab's employee count trend over the years:

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Top competitors of Phab include Zydus Wellness, TruNativ and Hexagon Nutrition. Here is the list of Top 10 competitors of Phab, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Zydus Wellness 1988, Ahmedabad (India), Public	Brand of healthcare nutrition products	-	True North, Education Growth Partners & 1 others	59/100
2nd	Phab 2018, Mumbai (India), Seed	Brand of protein powder	$6.13M	Chona Family Office, Capri Loans & 11 others	48/100
3rd	TruNativ 2019, Mumbai (India), Seed	Internet first brand of nutrition products	$3.51M	Rainmatter, Stride Ventures & 18 others	47/100
4th	Hexagon Nutrition 1991, Mumbai (India), Early Stage	Manufacturer of micronutrient premixes, clinical nutrition products, and therapeutic food	$3.64M	Somerset Indus Capital Partners & 1 others	47/100
5th	Azista 2014, Hyderabad (India), Funding Raised	Manufacturer of food, healthcare, aerospace products, and composite engineering applications	-	IN-SPACe, Forge	45/100
6th	Chicnutrix 2011, Mumbai (India), Seed	Manufacturer of nutrition supplements	-	-	44/100
7th	Hungry Foal 2016, Gurugram (India), Deadpooled	Brand of energy bars & nutritional snacks	$578K	GAIL, Madison Capital & 25 others	41/100
8th	Habbit 2019, Delhi (India), Seed	Developer of protein-based nutritional dairy products	$1.07M	AngelList, 3one4 Capital & 12 others	39/100
9th	Protyze 2008, Bengaluru (India), Unfunded	Provides a nutrition formula	-	-	36/100
10th	NutriWish 2016, Hyderabad (India), Unfunded	Online private label brand of multi category healthy food	-	-	35/100

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Founders own 0.00%, Funds own 21.73%, Parent Entities (largest shareholder) own 70.27% and Enterprises own 2.05%.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	-	480	0	0	0	0
Ankit Chona	0	0	0	0	0	0
Fund	21.73%	15.9Cr	9579254	6552573	4252526	5971899
OTP Ventures	7275102	5673589	2984043	6369286	2401251	6532938
Parent Entity	70.27%	51.4Cr	4306463	1279827	7325858	5694890
Enterprise	2.05%	1.5Cr	26	45	52	71
Angel	1.03%	75L	8	6	1	8
Other People	-	240	0	0	0	0
ESOP Pool	4.92%	3.6Cr	9800	9303	1387	3147
Total	100.00%	73.2Cr	7374043	8940435	6101984	6399484