When was Outfit founded?

Outfit was founded in 2013 and raised its 1st funding round 4 years after it was founded.

Where is Outfit located?

Outfit is headquartered in Brisbane, Australia.

Who is the current CEO of Outfit?

Bruce Stronge of Outfit. They have also founded 1 company.

How many employees does Outfit have?

As of May 31, 2026, the latest employee count at Outfit is 3.

Is Outfit a funded company?

Outfit is a funded company, having raised a total of $21.5M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on Mar 05, 2017.

When was the latest funding round of Outfit?

Outfit's latest funding was a $***** Series A round on Feb 03, 2020, with participation from 1 investor.

Where does Outfit rank among its competitors?

Outfit ranks 8th amongst 218 active competitors, of which 21 are funded. It stands 3rd in terms of total funding among its competitors. The most recent competitor to raise funding was Air, which secured $35M in Jan, 2025.

Who are the top competitors of Outfit?

Outfit's top competitors include Sitecore, PhotoShelter and IFS. Among them, Air secured the most recent funding round in January, 2025.

Outfit - 2026 Company Profile, Team, Funding & Competitors

Outfit is an acquired company based in Brisbane (Australia), founded in 2013 by Bruce Stronge. It operates as a Content management platform. Outfit has raised $21.5M in funding from investors like EVP, Five Elms Capital and Microequities. The company has 218 active competitors, including 21 funded and 35 that have exited. Its top competitors include companies like Sitecore, PhotoShelter and IFS.

Company Details

Outfit is a brand automation and marketing production platform for organizations. It allows brands to create, collaborate and deliver digital and print marketing materials. Enables users to store and manage digital asset library of approved imagery, logos and graphics from one platform. It ensures that the content is in compliance with the company's style guide and prevents brand placement alteration or use of any unapproved logos. Allows designers to create dynamic and customizable content using HTML and CSS or using pre-existing templates. It integrates with Salesforce, Marketo, Pricefinder, Asset Bank, Email on Acid, Dropbox and Pendula.

Website: www.outfit.io
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Email ID: *****@outfit.io
Phone Number: +61 **********
Part Of

Key Metrics

Founded Year

2013

Location

Brisbane, Australia

Stage

Acquired

Total Funding

$21.5M in 4 rounds

Latest Funding Round

Series A, Feb 03, 2020, $*****

Investors

EVP & 2 more

Ranked

8^th among 218 active competitors

Employee Count

3 as on May 31, 2026

Similar Companies

Sitecore & 263 more

Exit Details

Acquired by Smartsheet (Sep 01, 2022)

View Outfit's full profile

Outfit got acquired by Smartsheet on Sep 01, 2022.

Click here to take a look at Outfit's acquisition in detail

Outfit has raised a total funding of $21.5M over 4 rounds. Its first funding round was on Mar 05, 2017. Its latest funding round was a Series A round on Feb 03, 2020 for $*****. 1 investor participated in its latest round. Outfit has 3 institutional investors.

Here is the list of recent funding rounds of Outfit:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 03, 2020	4489852	Series A	6309088	2202879	3624845	9762339
2018	9507	Seed	4168	1766	7209	2864
2017	4339	Seed	4490	7971	EVP	6898

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View details of Outfit's funding rounds and investors

The founders of Outfit is Bruce Stronge. Bruce Stronge is the CEO of Outfit.

Here are the details of Outfit's key team members:

Bruce Stronge: Founder & CEO of Outfit.
Contact Info: 1 email address

View details of Outfit's Founder profiles and Board Members

Outfit's employee count trend

Outfit has 3 employees as of May 26. Here is Outfit's employee count trend over the years:

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Top competitors of Outfit include Sitecore, PhotoShelter and IFS. Here is the list of Top 10 competitors of Outfit, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Sitecore 2001, Sausalito (United States), Acquired	Cloud-based platform for digital experience management	$1.23B	TCV, Nordic Makers & 4 others	69/100
2nd	PhotoShelter 2005, New York City (United States), Series B	Provider of digital asset management and content distribution software solutions	$12.2M	General Catalyst, Level Equity & 2 others	66/100
3rd	IFS 1983, Itasca (United States), Acquired	Cloud-based enterprise information management platform for digital asset management	-	ADIA, Fisher Lynch Capital & 5 others	64/100
4th	ImageKit.io 2016, Delhi (India), Unfunded	Platform offering media management solutions	-	-	54/100
5th	Canto 1990, San Francisco (United States), Late Stage	Cloud-based digital asset management solution	-	JMI Management, Atrium Capital	54/100
6th	Pointerra 1997, Perth (Australia), Acquired	Digital asset management and data insights provider	-	Stone Ridge Ventures, Capitalb	52/100
7th	Air 2017, Brooklyn (United States), Series B	Platform offering software to create and manage content	$76.8M	Tiger Global Management, Avenir Growth Capital ... & 20 others	51/100
8th	Outfit 2013, Brisbane (Australia), Acquired	Content management platform	$21.5M	EVP, Five Elms Capital & 1 others	50/100
9th	Extensis 1993, Portland (United States), Acquired	Cloud-based suite solutions for digital transaction management	-	-	50/100
10th	Parascript 1996, Longmont (United States), Acquired	AI based document capture and recognition solutions	-	-	49/100