When was Minimalist founded?

Minimalist was founded in 2018 and raised its 1st funding round 3 years after it was founded.

Where is Minimalist located?

Minimalist is headquartered in Jaipur, India. It is registered at 2nd Floor Commercial Building, Hotel Marriott, Khasra No. 55, Ramdas Agarwal Marg, New Jawahar Circle, Gandhi Nagar (Jaipur), Jaipur, Jaipur, Rajasthan, India, 302015.

Which legal entities is Minimalist associated with?

Minimalist is associated with UPRISING SCIENCE PRIVATE LIMITED.

How many employees does Minimalist have?

As of Aug 31, 2025, the latest employee count at Minimalist is 518.

Is Minimalist a funded company?

Minimalist is a funded company, having raised a total of $***** in its 1st and only funding round, a Series A round on Jul 23, 2021.

How much is Minimalist worth?

The last known valuation of Minimalist was ₹***** as of Jul 23, 2021.

When was the latest funding round of Minimalist?

Minimalist's latest funding was a $***** Series A round on Jul 23, 2021, with participation from 2 investors.

What is the annual revenue of Minimalist?

Annual revenue of Minimalist is ₹518Cr as on Mar 31, 2025.

Where does Minimalist rank among its competitors?

Minimalist ranks 8th amongst 1429 active competitors, of which 97 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was RAS Luxury Oils, which secured $7.5M in Mar, 2026.

Who are the top competitors of Minimalist?

Minimalist's top competitors include Foxtale, Deconstruct and World of Asaya. Among them, RAS Luxury Oils secured the most recent funding round in March, 2026.

Minimalist - 2026 Company Profile, Team, Funding, Competitors & Financials

Q: Is Minimalist an acquired company?

Minimalist got acquired by HUL on Jan 22, 2025.

Company Details

Online retailer of skincare, body, hair, and lip care products. The company offers cleansers, serums, moisturizers, sunscreens, and treatments. Product categories include items for acne, pigmentation, dryness, UV damage, and aging. Hair care offerings address concerns like hair fall, dandruff, and oily scalp.

Website: beminimalist.co
Social
Email ID: *****@beminimalist.co
Phone Number: +91 **********
Registered Address: 2nd Floor Commercial Building, Hotel Marriott, Khasra No. 55, Ramdas Agarwal Marg, New Jawahar Circle, Gandhi Nagar (Jaipur), Jaipur, Jaipur, Rajasthan, India, 302015

Key Metrics

Founded Year

2018

Location

Jaipur, India

Stage

Acquired

Total Funding

$15M in 1 round

Latest Funding Round

Series A, Jul 23, 2021, $*****

Last Known Valuation

₹***** as on Jul 23, 2021

Investors

Peak XV Partners & 2 more

Ranked

8^th among 1429 active competitors

Annual Revenue

₹518Cr as on Mar 31, 2025

Employee Count

518 as on Aug 31, 2025

Similar Companies

Foxtale & 901 more

Exit Details

Acquired by HUL (Jan 22, 2025)

View Minimalist's full profile

Minimalist is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
UPRISING SCIENCE PRIVATE LIMITED CIN: U36999RJ2018PTC061104 , India, Active	May 03, 2018	$61.2M (As on Mar 31, 2025)	518 (As on Aug 31, 2025)

Minimalist got acquired by HUL on Jan 22, 2025 at an acquisition amount of $*****.

Click here to take a look at Minimalist's acquisition in detail

Minimalist has raised a total funding of $15M over 1 round. Its latest funding round was a Series A round on Jul 23, 2021 for $*****. 2 investors participated in its latest round. Minimalist has 3 institutional investors.

Here is the list of recent funding rounds of Minimalist:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 23, 2021	2492660	Series A	9496580	6136794	3228350	9509647

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View details of Minimalist's funding rounds and investors

The founders of Minimalist are Mohit Yadav and Rahul Yadav.

Here are the details of Minimalist's key team members:

Mohit Yadav: Co-Founder of Minimalist and founder of 1 other company. They are also an angel investor in 8 startups and serve on the board of 1 company.
Contact Info: 1 email address and 1 phone number
Rahul Yadav: Co-Founder of Minimalist and founder of 1 other company.

View details of Minimalist's Founder profiles and Board Members

Minimalist's employee count trend

Minimalist has 518 employees as of Aug 25. The total employee count is 9.0% lower than what it was in Aug 24. Here is Minimalist's employee count trend over the years:

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Top competitors of Minimalist include Foxtale, Deconstruct and World of Asaya. Here is the list of Top 10 competitors of Minimalist, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	Foxtale 2021, Mumbai (India), Series C	Online brand of skincare, face, lip, body care, and perfume products	$57.4M	Panthera, Z47 & 25 others	70/100
2nd	Deconstruct 2020, Bengaluru (India), Series A	Platform offering multi-category skincare products	$10.4M	Kalaari Capital, Beenext & 16 others	68/100
3rd	World of Asaya 2021, Bengaluru (India), Seed	Online brand offering skincare products	$6.01M	Ashrayahasthatrust, RPSG Capital Ventures ... & 15 others	65/100
4th	Goop 2008, New York City (United States), Series C	Online retailer offering multi-category products	$75M	Felix Capital, New Enterprise Associates ... & 12 others	65/100
5th	RAS Luxury Oils 2017, Raipur (India), Series B	Online luxury beauty brand offering multi-category organic skincare products	$17.7M	Sixth Sense Ventures, Dabur & 20 others	64/100
6th	TULA 2014, New York City (United States), Acquired	Private label brand of skincare products for women	$12.7M	L Catterton, Great Oaks Venture Capital & 3 others	62/100
7th	PROVEN 2005, San Francisco (United States), Series A	Internet first brand offering customized skin care products	$23.3M	NewH2, Soma Capital & 14 others	62/100
8th	Minimalist 2018, Jaipur (India), Acquired	Online retailer of skincare, body, hair, and lip care products	$15M	Unilever Ventures, Peak XV Partners & 1 others	61/100
9th	Youth to the People 2015, Los Angeles (United States), Acquired	Manufacturer of natural skin care products	$12M	Sandbridge Capital, Strand Equity Partners ... & 1 others	59/100
10th	Conscious Chemist 2019, Gurugram (India), Seed	Internet first brand offering skin care products	$3.69M	Inflection Point Ventures, Maa Creations ... & 17 others	59/100

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Founders (largest shareholder) own 65.91%, Funds own 34.09% and ESOP Pool own 0.00%. The net worth of Minimalist's founders is INR 372Cr as of Jul 23, 2021.

Shareholders Name	Post Round Holding %	Net worth	Cumulative Investment	Realised Returns	Unrealised Returns	Return Multiple
Founder	65.91%	372Cr	7434196	3042457	2787755	1744733
Mohit Yadav	7934817	7085530	1764431	6677197	5603231	1412592
Fund	34.09%	193Cr	2362851	5035674	9185753	1445511
Peak XV Partners	9782452	8118951	5404677	5600122	2594179	3270777
Unilever Ventures	148	265	247	230	977	966
ESOP Pool	0.00%	47.9K	0	0	0	0
Total	100.00%	565Cr	8231500	2271746	3875928	1913012