When was MERIT founded?

MERIT was founded in 2021 and raised its 1st funding round within a year of its incorporation.

Where is MERIT located?

MERIT is headquartered in Los Angeles, United States. It is registered at Līvānu nov., Līvāni, Stacijas iela 1.

How many employees does MERIT have?

As of Jun 30, 2026, the latest employee count at MERIT is 438.

Is MERIT a funded company?

MERIT is a funded company, having raised a total of $20M across 2 funding rounds to date. The company's 1st funding round was a $***** Series A round, raised on Sep 14, 2021.

When was the latest funding round of MERIT?

MERIT's latest funding was a $***** Series A round on Jul 23, 2026, with participation from 1 investor.

Where does MERIT rank among its competitors?

MERIT ranks 5th amongst 183 active competitors, of which 25 are funded. It stands 5th in terms of total funding among its competitors. The most recent competitor to raise funding was Violette_FR, which secured an undisclosed amount in Dec, 2024.

Who are the top competitors of MERIT?

MERIT's top competitors include E.L.F Cosmetics, Too Faced and PAT McGRATH LABS. Among them, MERIT secured the most recent funding round in July, 2026.

MERIT - 2026 Company Profile, Funding & Competitors

Company Details

Internet first brand offering eco-friendly beauty care products. The platform offers lipsticks, mascara, blushes, cheek balm, etc. The company claims to offers beauty products made from eco-friendly plant-based ingredients, and the packaging is recyclable, reusable, and biodegradable.

Website: www.meritbeauty.com/
Registered Address: Līvānu nov., Līvāni, Stacijas iela 1

Key Metrics

Founded Year

2021

Location

Los Angeles, United States

Stage

Series A

Total Funding

$20M in 2 rounds

Latest Funding Round

Series A, Jul 23, 2026, $*****

Investors

L Catterton & 5 more

Ranked

5^th among 183 active competitors

Employee Count

438 as on Jun 30, 2026

Similar Companies

Violette_FR & 142 more

View MERIT's full profile

MERIT is associated with 2 legal entities given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
POWER BEAUTY CO CIN: - , Belgium, Active	Sep 23, 2019	-	-	-
MERIT CIN: 41503047875 , Latvia, Active	Mar 03, 2009	€0 - €1M (As on Dec 31, 2024)	8 (As on Dec 31, 2022)	-

MERIT has raised a total funding of $20M over 2 rounds. Its first funding round was on Sep 14, 2021. Its latest funding round was a Series A round on Jul 23, 2026 for $*****. 1 investor participated in its latest round. MERIT has 6 institutional investors.

Here is the list of recent funding rounds of MERIT:

Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Jul 23, 2026	2348385	Series A	4140858	1883783	8607528	7786261
Sep 14, 2021	7081239	Series A	5924686	1298957	L Catterton	Sonoma Brands Capital & 1 more

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View details of MERIT's funding rounds and investors

MERIT's employee count trend

MERIT has 438 employees as of Jun 26. Here is MERIT's employee count trend over the years:

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Top competitors of MERIT include E.L.F Cosmetics, Too Faced and PAT McGRATH LABS. Here is the list of Top 10 competitors of MERIT, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	E.L.F Cosmetics 2004, Oakland (United States), Public	Internet first brand offering multi category color cosmetics	-	TSG Consumer Partners, FS Investors	66/100
2nd	Too Faced 1998, Orange (United States), Acquired	Brand offering makeup products	$71.4M	Weston Presidio, Main Post Partners	61/100
3rd	PAT McGRATH LABS 2016, New York City (United States), Series B	Legendary makeup brand offering innovative cosmetics, collaborations, and artistry	$88M	Eurazeo, ONE Luxury Group	59/100
4th	IL Makiage 1972, New York City (United States), Series B	Internet first brand offering makeup products based on personal recommendation	$130M	Franklin Templeton Investments, Baillie Gifford ... & 5 others	55/100
5th	MERIT 2021, Los Angeles (United States), Series A	Internet first brand offering eco-friendly beauty care products	$20M	Summit Partners, Marcy Venture Partners & 4 others	55/100
6th	Makeup By Mario 2020, New York City (United States), Series C	Internet first brand offering multi-category cosmetics products	$40M	Silas Capital, Northwood Ventures & 1 others	53/100
7th	Milk Makeup 2015, New York City (United States), Acquired	Clean beauty and vegan makeup brand empowering self-expression and creativity	-	Main Post Partners, Amorepacific Group & 2 others	52/100
8th	Violette_FR 2021, Brooklyn (United States), Series B	Internet first brand offering multi-category natural makeup products	$2.75M	Felix Capital, Greycroft & 6 others	52/100
9th	Smashbox 1990, San Francisco (United States), Acquired	Cruelty-free, vegan makeup and primers for studio-quality results	-	TSG Consumer Partners	51/100
10th	Morphe 2008, San Francisco (United States), Acquired	Brand of beauty & personal care products	-	General Atlantic, Sofina & 1 others	49/100