When was Kraftful founded?

Kraftful was founded in 2019 and raised its 1st funding round within a year of its incorporation.

Where is Kraftful located?

Kraftful is headquartered in San Francisco, United States.

Who is the current CEO of Kraftful?

Yana Welinder of Kraftful. They have also founded 1 company.

How many employees does Kraftful have?

As of Jul 31, 2026, the latest employee count at Kraftful is 7.

Is Kraftful a funded company?

Kraftful is a funded company, having raised a total of $5.15M across 4 funding rounds to date. The company's 1st funding round was a $***** Seed round, raised on 2019.

When was the latest funding round of Kraftful?

Kraftful's latest funding was a $***** Seed round on Feb 08, 2022, with participation from 3 investors.

Where does Kraftful rank among its competitors?

Kraftful ranks 29th amongst 502 active competitors, of which 94 are funded. It stands 11th in terms of total funding among its competitors. The most recent competitor to raise funding was PostHog, which secured $75M in Sep, 2025.

Who are the top competitors of Kraftful?

Kraftful's top competitors include User Testing, Amplitude and Pendo. Among them, PostHog secured the most recent funding round in September, 2025.

Kraftful - 2026 Company Profile, Team, Funding & Competitors

Kraftful is an acquired company based in San Francisco (United States), founded in 2019 by Yana Welinder and Nicky Leach. It operates as an AI based product feedback analytics platform. Kraftful has raised $5.15M in funding from investors like Y Combinator, Samsung NEXT and Precursor Ventures. The company has 502 active competitors, including 94 funded and 43 that have exited. Its top competitors include companies like User Testing, Amplitude and Pendo.

Company Details

AI based product feedback analytics platform. It provides a suite of tools for product teams to analyze user feedback. It allows users to analyze and summarize user feedback and ask follow up questions. It also allows users to chat with user data to quickly answer questions.

Website: www.kraftful.com/
Social
Email ID: *****@kraftful.com
Phone Number: +1 **********

Key Metrics

Founded Year

2019

Location

San Francisco, United States

Stage

Acquired

Total Funding

$5.15M in 4 rounds

Latest Funding Round

Seed, Feb 08, 2022, $*****

Investors

Y Combinator & 12 more

Ranked

29^th among 502 active competitors

Employee Count

7 as on Jul 31, 2026

Similar Companies

User Testing & 2727 more

Exit Details

Acquired by Amplitude (Jul 10, 2025)

View Kraftful's full profile

Kraftful is associated with 1 legal entity given below:

Legal Entity Name	Date of Incorporation	Revenue	Latest Employee Count	Documents
Kraftful, Inc CIN: 84-1814153 , United States, Active	Dec 31, 2018	-	-	-

Kraftful got acquired by Amplitude on Jul 10, 2025.

Click here to take a look at Kraftful's acquisition in detail

Kraftful has raised a total funding of $5.15M over 4 rounds. Its first funding round was on 2019. Its latest funding round was a Seed round on Feb 08, 2022 for $*****. 3 investors participated in its latest round. Kraftful has 10 institutional investors and 3 angel investors.

Here is the list of recent funding rounds of Kraftful:

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Date of Funding	Funding Amount	Round Name	Post-Money Valuation	Revenue Multiple	Lead Investors	Other Investors
Feb 08, 2022	3733853	Seed	5116485	5414222	9759700	2457289
Feb 17, 2021	3599000	Seed	7028018	4679443	3387462	6875358
Jan 24, 2020	1546225	Seed	4965630	7019606	Y Combinator & 2 more	Julia Collins & 3 more

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View details of Kraftful's funding rounds and investors

The founders of Kraftful are Yana Welinder and Nicky Leach. Yana Welinder is the CEO of Kraftful.

Here are the details of Kraftful's key team members:

Yana Welinder: Co-Founder & CEO of Kraftful.
Nicky Leach: Former Co-Founder of Kraftful.
Contact Info: 1 email address

View details of Kraftful's Founder profiles and Board Members

Kraftful's employee count trend

Kraftful has 7 employees as of Jul 26. Here is Kraftful's employee count trend over the years:

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Top competitors of Kraftful include User Testing, Amplitude and Pendo. Here is the list of Top 10 competitors of Kraftful, ranked by Tracxn score:

Rank	Company Details	Short Description	Total Funding	Investors	Tracxn Score
1st	User Testing 2007, San Francisco (United States), Acquired	Provider of platform for gathering and analyzing user experience feedback	$148M	Insight Partners, Accel & 15 others	81/100
2nd	Amplitude 2012, San Francisco (United States), Public	Provider of an AI analytics platform for product and marketing insights	$336M	Y Combinator, Sequoia Capital & 36 others	78/100
3rd	Pendo 2013, Raleigh (United States), Series F	Provider of a platform for product experience and analytics management	$468M	Sapphire Ventures, Meritech & 19 others	78/100
4th	Fullstory 2014, Atlanta (United States), Series D	Provider of behavioral data analytics platform with AI-driven insights and automations	$196M	Salesforce Ventures, Google Ventures & 7 others	71/100
5th	PostHog 2020, San Francisco (United States), Series E	Cloud based product analytics tools	$194M	Peak XV Partners, Y Combinator & 13 others	68/100
6th	dscout 2011, Chicago (United States), Series C	Provider of a platform for conducting and analyzing user experience research	$81M	Guidepost Growth Equity, Beringea & 3 others	68/100
7th	Mixpanel 2009, San Francisco (United States), Series C	Provides product analytics software for product teams	$277M	Andreessen Horowitz, Y Combinator & 9 others	65/100
8th	Quantum Metric 2015, Colorado Springs (United States), Series B	Provides product design analytics software	$250M	Insight Partners, JC2 Ventures & 7 others	64/100
9th	ROI Hunter 2014, Brno (Czech Republic), Acquired	Cloud based ad campaign management and product feedback analytics tool	$5.17M	KAYA, Agora & 3 others	63/100
10th	The Level 2018, Mountain View (United States), Series C	AI based customer service tools and contact center platform for businesses	$74.4M	Adams Street Partners, Cross Creek & 6 others	63/100
29th	Kraftful 2019, San Francisco (United States), Acquired	AI based product feedback analytics platform	$5.15M	Y Combinator, F7 Ventures & 11 others	49/100