Frito - About the company
Frito is a funded company based in Seminole (United States), founded in 1932. It operates as a Brand of savory snacks. The company has 339 active competitors, including 38 funded and 39 that have exited. Its top competitors include companies like Utz, Unibic and Tosi.
Company Details
- Website
- www.fritolay.com/
- Social
- Email ID
- *****@pepsico.com
- Phone Number
- +1 **********
Key Metrics
Founded Year
1932
Location
Seminole, United States
Stage
Funding Raised
Ranked
40th among 339 active competitors
Employee Count
16 as on Jun 30, 2026
Investment & Acquisitions
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Frito's funding and investors
Frito is a funded company. Frito has 2 institutional investors.
View details of Frito's funding rounds and investors
Frito's founders and board of directors
Founder? Claim ProfileFrito's employee count trend
Frito has 16 employees as of Jun 26. Here is Frito's employee count trend over the years:
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Frito's Competitors and alternates
Top competitors of Frito include Utz, Unibic and Tosi. Here is the list of Top 10 competitors of Frito, ranked by Tracxn score:
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Rank | Company Details | Short Description | Total Funding | Investors | Tracxn Score |
|---|---|---|---|---|---|
1st | Utz 1921, Hanover (United States), Public | Provider of snack brand that offers a customizable variety pack of their products | - | 68/100 | |
2nd | Brand of multi category snacks | $22.8M | 62/100 | ||
3rd | Tosi 2012, Anaheim (United States), Series B | Nutritious, crunchy snacks with real ingredients for a healthy lifestyle | $25.9M | 60/100 | |
4th | Campbell Soup Co 1869, Camden (United States), Public | Manufacturer of convenience food products | - | - | 60/100 |
5th | Internet first brand of snacks, sweets, beverages and ready-to-eat meals | $3.36M | 58/100 | ||
6th | Manufacturer of traditional snacks including bhujia papad and sweet products | $53.1M | 58/100 | ||
7th | LesserEvil 2004, Danbury (United States), Acquired | Retailer of organic popcorn, moonions, space balls, and kids' snacks | $19.1M | 58/100 | |
8th |  Brami 2015, Carlsbad (United States), Series B | Internet-first brand offering pasta and more | $39.8M | 55/100 | |
9th |  NatureBox 2012, Redwood City (United States), Acquired | Online subscription-based platform offering healthy snacks | $63.9M | 52/100 | |
10th | KP Snacks 1853, Slough (United Kingdom), Acquired | Brand of snacks | - | - | 48/100 |
40th | Frito 1932, Seminole (United States), Funding Raised | Brand of savory snacks | - | 32/100 |
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Frito's Investments and acquisitions
Frito has acquired 2 companies including The Smith's and Smartfood. Frito has not made any investments as of now.Reports related to Frito
Here is the latest report on Frito's sector:
News related to Frito
Filter this listMedia has covered Frito for 1 event in last 1 year.
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Texas AG Investigates Food Manufacturers for Misleading "Heart-Healthy" LabelingInsurance Journal•Aug 04, 2026•Frito, Florafoodgroup
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Bridge Investment Group Buys 2nd NYC Frito-Lay Distribution Center for $38MCommercial Observer•Jun 19, 2025•Bridge Investment Group, PepsiCo, Frito
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PepsiCo halts production at Frito-Lay plant in southern California after five decadesJust-Food•Jun 12, 2025•PepsiCo, Frito
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Lay’s potato chip recall classified at highest risk level, consumption ‘could cause death’New York Post•Jan 29, 2025•Frito
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GTJ REIT Acquires Fort Myers Hub Leased to Frito-Lay for $35MCommercial Observer•Jan 08, 2025•GTJ Reit, Frito
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Bridge Investment Group Buys Frito-Lay Distribution Center in Brooklyn for $105MCommercial Observer•Dec 27, 2024•Bridge Investment Group, Frito
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