About Afore Capital
Afore Capital is a venture capital firm founded in 2016. It is primarily based out of San Francisco, United States. As of Apr 2026, Afore Capital is an active investor, having invested in 118 companies, with 13 new investments in the last 12 months. It primarily invests in Seed round in United States based startups. Its investments are spread across a wide range of sectors from Enterprise Applications to High Tech and Retail. Most recently it participated in the $***** Seed round of Noon Overall, Afore Capital portfolio has seen 6 unicorns, 1 IPO and 19 acquisitions including key companies like Cult.fit, Neo Financial and Hightouch. A lot of funds co-invest with Afore Capital, with names like FJ Labs sharing a substantial percentage of its portfolio. Afore Capital has team of 26 people including 2 partners.Key Metrics
Team Members
Portfolio Count
Portfolio Sectors
Portfolio Locations
Rounds of Entry
Seed, Series A & 2 more
Portfolio IPOs
Portfolio Acquisitions
Afore Capital's List of Top Investments
Afore Capital has a portfolio of 118 companies, including 6 unicorns. Their most notable investments are in Highlight and Highnote.Their portfolio spans across United States, Canada, India and 6 more locations. They have invested in Enterprise Applications, High Tech, Retail and 26 other sectors, across stages such as Seed, Series A and 2 more. Here is the list of top investments by Afore Capital:
1. Cult.fit
Provider of fitness memberships encompassing group classes, gyms, and at-home workouts. It offers various membership tiers providing access to different combinations of in-person and virtual fitness options. These options include group fitness classes led by trainers, access to gyms with varying levels of equipment and amenities, and live at-home workout sessions. Memberships also incorporate access to sports activities such as badminton and swimming. The company also provides coaching programs focused on weight loss and wellness resources. The offerings aim to create a holistic fitness experience.
Key facts about Cult.fit
- Founded Year: 2016
- Location: Bengaluru (India)
- Annual Revenue: ₹289Cr as on Mar 31, 2025
- Valuation: $*****
- Stage: Series G
- Total Funding till date: $714M
- Employee Count: 1,832 as on Apr 30, 2025
- Investors: Temasek, Kotak Mahindra Bank and 95 Others
- Latest Funding Round: Series G, Mar 21, 2026, $*****
- Highlight: Editors' Pick
Provider of financial products and services including credit cards, accounts, and investment options. It offers various credit card options with cashback rewards. Account services include everyday accounts and high-interest savings accounts. Investment options are also available through expertly managed portfolios. It also offers customized financial and loyalty solutions for businesses and brands. This platform enables organizations to enhance customer engagement through integrated rewards programs leveraging a robust cashback network. It also provides financial services and education for teenagers by offering financial tools, including a spending card with cashback rewards and a high-interest savings account, designed to help young individuals manage their money effectively. Its app is available across Android and iOS platforms.
Key facts about Neo Financial
- Founded Year: 2019
- Location: Calgary (Canada)
- Valuation: $*****
- Stage: Series D
- Total Funding till date: $344M
- Employee Count: 1,010 as on May 31, 2026
- Investors: Inovia Capital, Breyer Capital and 26 Others
- Latest Funding Round: Series D, Feb 03, 2026, $*****
- Highlight: Editors' Pick
3. Hightouch
Provider of an AI-powered marketing and customer data platform. It helps teams create, personalize, and launch omnichannel campaigns using real-time customer data and automation. It combines audience management, real-time personalization, AI-powered campaign generation, reverse ETL, and integrations with hundreds of enterprise tools to enable scalable, data-driven marketing operations.
Key facts about Hightouch
- Founded Year: 2019
- Location: San Francisco (United States)
- Valuation: $*****
- Stage: Series D
- Total Funding till date: $322M
- Employee Count: 573 as on May 31, 2026
- Investors: Sapphire Ventures, NewView Capital and 23 Others
- Latest Funding Round: Series D, Apr 29, 2026, $*****
- Highlight: Editors' Pick
4. NEWME
Internet First brand of current-trend women's apparel, accessories, and coordinated outfit sets. It offers a variety of clothing such as dresses, tops, denim, bottoms, and T-shirts. The company also provides accessories including necklaces and hair clips. Coordinated sets, sportswear, and loungewear are available for purchase.
Key facts about NEWME
- Founded Year: 2022
- Location: Bengaluru (India)
- Annual Revenue: ₹183Cr as on Mar 31, 2025
- Valuation: $*****
- Stage: Series B
- Total Funding till date: $35.6M
- Employee Count: 280 as on Aug 31, 2025
- Investors: Innoven Capital, Fireside Ventures and 23 Others
- Latest Funding Round: Series B, Nov 29, 2025, $*****
- Highlight: Editors' Pick
5. BetterUp
Provider of an AI-powered platform delivering personalized coaching and development. The platform offers tools for leadership development, manager performance improvement, and resilience building. It delivers coaching to employees at all levels. The platform aims to align workforce potential with business strategy through interconnected products.
Key facts about BetterUp
- Founded Year: 2013
- Location: Austin (United States)
- Valuation: $*****
- Stage: Series E
- Total Funding till date: $628M
- Employee Count: 2,717 as on May 31, 2026
- Investors: Wellington, Sapphire Ventures and 32 Others
- Latest Funding Round: Series E, Sep 19, 2024, $*****
- Highlight: Editors' Pick
Afore Capital's Year-on-Year Investment Trends
Afore Capital has invested in 118 companies over the last 9 years, with an average of 11 new investments annually in the last 5 years. In 2025, it made 19 investments, while as of Apr 2026, it has made 3 investments in this year. Its most recent first time investment was in Noon and most recent follow-on round was in Cercli.Year | No. of Investments | ||
|---|---|---|---|
1st Round | Follow-on | Total | |
2026 (YTD) | 3 | 0 | 3 |
2025 | 15 | 4 | 19 |
2024 | 12 | 4 | 16 |
2023 | 6 | 2 | 8 |
2022 | 9 | 10 | 19 |
2021 | 16 | 4 | 20 |
2020 | 4 | 4 | 8 |
2019 | 5 | 5 | 10 |
2018 | 5 | 1 | 6 |
2017 | 6 | 0 | 6 |
Afore Capital's Investments by Stage
Afore Capital has made 56 investments in Seed stage with an average round size of $5.87M, 23 investments in Series A stage with an average round size of $14.4M, 1 investment in Series B stage with an average round size of $23M and 1 investment in Unattributed stage with an average round size of $9M.Stage of entry | No. of Investments |
|---|---|
Seed | 56 |
Series A | 23 |
Series B | 1 |
Unattributed | 1 |
Note: We have considered here, only first round of investments
Afore Capital's Investments by Sector
Afore Capital has a diverse portfolio, with companies operating in the Enterprise Applications, Consumer, FinTech, High Tech and Retail. Notably, it has invested in 108 Tech companies, 90 Enterprise (B2B) companies, 80 Software companies and at least 43 companies focusing on Saas.Sector | No. of Investments |
|---|---|
Enterprise Applications | 58 |
Consumer | 16 |
FinTech | 13 |
High Tech | 13 |
Retail | 11 |
Others | 73 |
Note: We have considered here, only first round of investments
Afore Capital's Investments by Geography
Afore Capital has made most investments in United States (69), followed by Canada where it has made 5 investments.Country | No. of Investments |
|---|---|
United States | 69 |
Canada | 5 |
Argentina | 1 |
India | 1 |
Namibia | 1 |
Others | 4 |
Note: We have considered here, only first round of investments
Afore Capital's recent investments
Afore Capital has made 3 investments in 2026 so far. Noon and Loop AI are the latest among them.Here are the most recent investments by Afore Capital:
Filter this listDate | Company | Location | Round Details | Round Amount | Co-Investors |
|---|---|---|---|---|---|
Apr 03, 2026 | United States | Seed | 4805 | [+3] | |
Feb 02, 2026 | United States | Series A | 9326 | [+8] | |
Jan 28, 2026 | United States | Seed | 1470 | ||
Nov 06, 2025 | United States | Series A | 7658 | [+4] | |
Oct 21, 2025 | United Arab Emirates | Series A | 3826 | [+10] |
Unicorns in Afore Capital's Portfolio
Afore Capital has 6 unicorns in its portfolio - Gamma, Hightouch, Neo Financial and others. The most recent unicorn in their portfolio is Gamma. It became a unicorn in 2025, 4 years after Afore Capital first invested in it.Here is a list of unicorns in Afore Capital's portfolio:
Tracxn Score | Company | Short Description | Founded year | Sector | Location | Company Stage | First Investment/ Acquisition Details |
|---|---|---|---|---|---|---|---|
71 | Provider of AI based presentation tool for enterprise collaboration | 2020 | San Francisco | Series B | rbrrrvx | ||
73 | Provider of an AI-powered marketing and customer data platform | 2019 | San Francisco | Series D | rakdjgx | ||
76 | Provider of financial products and services including credit cards, accounts, and investment options | 2019 | Calgary | Series D | fylqiqs | ||
84 | Provider of fitness memberships encompassing group classes, gyms, and at-home workouts | 2016 | Bengaluru | Series G | hcyyycz | ||
71 | Provider of an AI-powered platform delivering personalized coaching and development | 2013 | Austin | Series E | szoegpi |
IPOs and Publicly Listed companies in Afore Capital's Portfolio
1 of Afore Capital's portfolio company became public - Wakie.Here are Afore Capital's portfolio companies that went public:
Company | IPO Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
- | - | - | 7837 |
Acquired companies in Afore Capital's Portfolio
19 companies from Afore Capital's portfolio have been acquired. The most recent acquisition was Till Financial in Apr 2026 by Western & Southern Financial Group for $*****.Here are Afore Capital's portfolio companies that got acquired most recently:
Company | Acquisition Date | First Invested on | First Round of Investment | Round Size |
|---|---|---|---|---|
Apr 27, 2026 | Apr 22, 2021 | Seed | 7203 | |
Feb 01, 2026 | Oct 12, 2021 | Seed | 8259 | |
Jan 12, 2026 | Jan 07, 2025 | Seed | 7177 | |
Dec 15, 2025 | Feb 23, 2021 | Seed | 8181 | |
Apr 30, 2025 | Feb 26, 2019 | Seed | 3712 |
Team profile of Afore Capital
Afore Capital has a team of 26 members including 2 Partners, 8 Venture Partners and 5 Principals located in United States. Afore Capital's team does not sit on the board of any company as of now.Here is a list of top team members in Afore Capital:
Name | Designation | Location | Board Memberships | Contact Details |
|---|---|---|---|---|
Partner | San Francisco | - | ||
Partner | San Francisco | - | - | |
Venture Partner | - | - | - | |
Venture Partner | Los Angeles | - | - | |
Venture Partner | San Francisco | - | - | |
Venture Partner | San Francisco | - | - | |
Venture Partner | San Francisco | - | - | |
Venture Partner | Boston | - | - | |
Venture Partner | San Francisco | - | - |
Co-investors of Afore Capital
Over the past 9 years, 593 investors have co-invested in Afore Capital's portfolio companies. This includes funds and angels.
- Invested before Afore Capital: Y Combinator, Fireside Ventures and 59 others have invested in rounds before Afore Capital. There are 6 companies where Y Combinator has invested before Afore Capital and 1 company where Fireside Ventures has invested before Afore Capital.
- Top Co-investors of Afore Capital: 304 investors entered a company along with Afore Capital. These include investors like FJ Labs (5 companies).
- Invested after Afore Capital: A total of 228 investors have invested in Afore Capital's portfolio after their investments. Top Investors include Gaingels (3 companies), Knollwood Investment Advisory (3 companies) and Northleaf (2 companies).
Recent News related to Afore Capital
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Noon Raises $44M in Seed FundingFinSMEs•Apr 06, 2026•Elevation Capital, Scribble Ventures, Afore Capital, First Round Capital and 1 other
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Iterative.ai raises $20m to build open source MLOps toolsAIBusiness•Dec 12, 2025•DataChain, True Ventures, Afore Capital, 468 Capital
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Flint Raises $15M Series A to Personalize Learning for the AI-Native GenerationAccess Newswire•Nov 06, 2025•Patron, Flint, AME Cloud Ventures, Basis Set Ventures and 12 others
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Brothers, 19 and 20, Stanford dropouts, raise $4.1M in oversubscribed seed round to build Golpo AI and reimagine AI video generationFinancial Post•Oct 20, 2025•Golpoai, Afore Capital, Emergence Capital, BNVT Capital and 4 others
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Develop Health garners $14.3M for AI prior authorization platformMobiHealthNews•Aug 21, 2025•Develop Health, J-Ventures, South Park Commons, Afore Capital and 2 others
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August Raises $7M to Deliver Configurable Legal AI to Midsize Firmsintelligence360•Aug 21, 2025•Afore Capital, Pear VC, New Enterprise Associates, August Law
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AI Startup August by Columbia Graduates Raises $7 Million Seed for Law FirmsU.S. News•Aug 05, 2025•Nea, Pear VC, August, New Enterprise Associates and 7 others
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AI startup Olto raises $5.1M in pre-seed funding co-led by Nexus Venture PartnersYourStory•Jul 23, 2025•Olto, Nexus Venture Partners, The General Partnership, Afore Capital and 3 others
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Olto Raises $5.1 Mn Co-Led By Nexus Venture Partners and The General Partnership
IndianWeb2•Jul 23, 2025•Olto, Nexus Venture Partners, The General Partnership, Afore Capital and 3 others
